Design is the process.
As a designer, I take ideas and transform them into tangible, usable products. It is my duty to be loyal to the user and fulfill their needs by making my design theĀ end product. But it does not stop there; humans are constantly changing and growing based on individual needs and influence from their environments.
I have the skills it takes to create a usable design from beginning to end. This may include competitive analysis and heuristic evaluation. I keep in mind my target audience and their goals by creating a range of personas and checking with stakeholders or real live users along the way. Without this process a user interface would be moot.
I have worked with some exciting and innovative clients including Coca-cola, Delta, AT&T, Bridgestone, and Whirlpool. Each project has been unique based on the needs and scope. To protect this process I have created a separate IA Portfolio that is password protected. Please contact me for inquiries on this section of my website.