Re-brand and digital identity

Details about this project

Our team was tasked with updating the Fresh Market’s digital presence. This included an overhaul of their [desktop only] website, branding, logo, overall approach, social media and digital identity. The launch of the Little Big Meals campaign and an aggregation of digital content and recipes were also needed. We normalized the thinking and planning around food kits to go, (This is prior to other grocery pick up home chef programs).

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When:  1 Sep ’13
What:  UX Design, UX Strategy & IA
Tags:  collaboration, information architecture, prototyping, UX & design thinking, wire-framing
Who:  The Fresh Market